Stoykoff Profile Pic Black & White

Hey there! ⚡️

I'm Stu. Not a fan of labels, but broadly speaking, I'm a marketer, entrepreneur, and creator.

Welcome to my jungle!

The BAD S Newsletter

I’ve always wanted to live a more badass life; one that feels impactful, meaningful, and fulfilling.

 

So I’m exploring ideas, stories, and people that inspire me and help me grow, and I share what I find in my newsletter.

 

If you’re curious, come along for the ride, let’s learn and grow together.

100% free | unsubscribe anytime

More About Me...

My Favorite Things

Business, marketing, and stocks. Books, music, and street workouts. Beaches, journeys, and adventures.

My "Epic World-Changing Mission" Thing

To positively impact as many lives as possible.

Physical Whereabouts

Born and raised in Bulgaria. Based in the USA since 2017.

Current base: Miami Beach, FL
Previously: Sofia, BG > Los Angeles, CA

Optimizing for location independence.

Digital Whereabouts

STOYKOFF.COM – literally this website (surprise!) 

BAD S – my newsletter X apparel project (you can sign up above!)

Also on Instagram, Threads, and X.

Past Work

I’ve spent most of my career in digital marketing as a marketing analyst and media buyer.

I’m experienced in paid media reporting, marketing data analytics and visualization, building and managing marketing dashboards, media buying, and data-driven optimizations.

I’ve worked on campaigns on Meta, Google, The Trade Desk, Amazon, TikTok, Pinterest, Snapchat, X, StackAdapt, Reddit, Etsy, and others.

Current Work

Helping businesses, entrepreneurs, and creators with marketing strategy, branding, content, and paid media.

Exploring opportunities in the creator economy – writing, newsletters, audio and video content, connecting brands and creators, e-commerce.

Optimistic about genuine and meaningful content, authentic creators, and communities.

Brain Fitness

I read a lot of books, articles, and newsletters. I also love selected podcasts and YouTube channels.

Physical Fitness

Recovering (crushed my ankle skateboarding 🤪). Going back to beast mode, 5x / week asap. Calisthenics, running, and swimming. Occasionally lifting and basketball.

Free Time

Exploring places. Going on adventures. Chillin’ on the beach.

Preferred Vibes

Summer. Beaches. Sunsets. Palm trees. Rooftops. Pools.

Music

Music is life. Always exploring artists and genres. Experimenting with production.

Hip-hop head first. Love R&B, dancehall, reggae. Appreciate some Latin and African vibes & some light deep and tech house.

My Message To You (And Myself)

Life is short. Be proactive. Bet on yourself. Focus on what you can control. Act with integrity. Move one step at a time. It’s all a game, have fun. Fear nothing and nobody.

Thank you for supporting and sticking around! One love!

✌️ & 🫶